SLCGA Golf Development Framework – Resources
Marketing – resources
Open Days
- coaching sessions delivered by professional on practice ground
- trial rounds of golf to be offered
- chipping & putting activities
- activities for juniors to be offered
- meet and greet with drinks/nibbles available
Advertising
- focus on Academy Programme for those new to golf and improvers/returners to golf
- Banners to be placed locally advertising club offering
- adverts in local press
- leaflet drops in local catchment area
- consider aspects of golf that will have media interest such as Special achievements, events and offers plus personal
- interest stories and the benefits of golf such as fitness and mental health
- post covid landscape
Press Releases
- consider appointing press officer within club who acts as liaison between club/newspaper
- establish links with local and regional newspapers
- regular notices highlighting competition results
- regular notices highlighting club and county success
Schools Partnership links
- consider linking with local secondary & primary schools
- consider offering dedicated time on the course
- consider offering golf as part of PE lessons/ part of activity week
Community and Sporting Groups
- engage with other local community groups and sports clubs
Other considerations
- consider using social media platforms to drive specific targeted marketing to community groups, schools and local area with focus on women and girls into golf
- link with media programme
- consider internal promotions to members, their family and friends